CASES
Ambitious partners. Exciting challenges.
From marketing and finance to sustainability and negotiation, our leading corporate partners deliver innovative and exciting business cases for our participants every year! Are you up for the challenge?
2023
Bain & Company
Marketing & Strategy – Retail Pharma Network Optimization
The client, a retail pharmaceutical company, is reevaluating its network strategy to optimize operations and financials over five years. Key tasks include developing an opening/closing strategy for pharmacies, adjusting product portfolios, exploring new revenue streams, and identifying opportunities to enhance ESG impact.
2023
Sysnav
Product Development – Technology Expansion
Participants were tasked with exploring and developing a new market application for Sysnav's real-time 3D geolocation technology. They needed to construct a business model and value proposition, create a product pitch for a chosen client, and present it within the constraints of a €5M budget and a 3-year timeline.
2023
Schneider Electric
Strategy – Circular Economy
Participants were tasked with securing and growing the supply of used Schneider Electric products to support the circular economy. Economic equations for circular products needed to be modeled, and comparisons with linear business models were required to identify scalable and sustainable strategies.
2022
Schneider Electric
Strategy – Hotel Industry Market Entry
Participants were tasked with developing a market entry strategy for Schneider Electric’s digital solutions in the economy hotel segment. They were required to assess the value proposition, determine the timing and scope of the entry, and evaluate the socio-economic and environmental impacts of energy efficiency technologies in hotels.
2022
AB InBev
Marketing – Brand Strategy
Participants were tasked with creating a Keep/Stop/Start strategy for Corona Beer in France, analyzing brand and product perceptions, and developing a 2023 marketing plan to boost consumer engagement. Campaign cost estimations and innovative ideas for brand growth were also required.
2022
Ferrari
Marketing - Luxury brand diversification
Expanding on a world-renowned brand image, Ferrari has diversified from the automotive industry to theme parks, e-sports, and hospitality. The challenge is to identify new markets, touch-points, and products that will excite Ferrari’s two key audiences--Ferrari owners and Ferrari fans--while respecting the brand's luxury heritage.
2022
Michelin
Negotiation - Aviation industry
Michelin asked for a set of pragmatic and medium term measures that will push their client towards greener practices, with a focus on items such as fleet renewal, electric ground operations, and single-use plastics. Michelin must remain competitive in the market and adhere to strict safety criteria while achieving their sustainability ambitions.
